The Challenge
Longevity is a crowded, noisy category — most brands in the space lean on clinical jargon or biohacker aesthetics, neither of which builds trust with a mainstream audience. 150 needed an identity that felt premium and scientific, but never cold. The brief was to build a brand around a single, aspirational idea — living to 150 — without tipping into gimmick, and to give that idea a visual and verbal language strong enough to carry a pitch, a platform, and a movement.
Our Approach
We anchored the entire identity to one belief: *human evolution doesn’t stop with age. Everything — naming, tone, visual system — was built to make that belief feel inevitable rather than aspirational marketing. We moved the brand away from “healthcare platform” language entirely, repositioning 150 as a movement with its own point of view on what longevity actually means: not years lived, but vitality, performance, resilience, and the ability to thrive. The tagline we developed, “Evolve, continued,” became the thread running through the narrative — short enough to sit on a landing page, big enough to carry the philosophy behind it.
The design system was built to feel clinical-premium rather than clinical-cold:
Near-black backgrounds — depth and authority, avoiding the sterile white-and-blue of typical health tech –
White type — clarity, precision, high contrast for readability across formats
A single purple accent — the one warm, human note against the darkness; used sparingly to mark key moments, not decorate every page Visual assets were programmatically generated to keep the system consistent and scalable across every touchpoint
— from pitch deck to platform.
We structured the brand story in three beats, moving the audience from philosophy to product to purpose:
1. The Belief— evolution continues through science, knowledge, and conscious optimisation
2. The Shift — from reactive healthcare to prevention, personalisation, and continuous improvement
3. The Movement — redefining longevity itself, beyond a healthcare platform
150 launched with a creative direction and pitch presentation that positioned it as a category-defining longevity movement — not another wellness app. The identity gave the founding team a distinct, ownable point of view to bring to investors, partners, and early users alike.
—
Creative direction and brand identity by think BYG.
Big Thoughts. Bigger Actions. We don't just run campaigns. We build brands that people feel, remember, and share — through strategy, creativity, and relentless execution.
© 2026 ThinkByg Marketing Pvt. Ltd. All rights reserved.